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Social media tips for converting customers into friends

As you plan your long-term social media strategy, consider one thing: How do you make friends in your own life? Making a friend in the real world is equivalent to gaining a follower in the brand world. The more you socialize your brand, the more likely customers will develop a bond and engage with your business. In this blog, you’ll find tips for elevating your social media strategy.

Customer stories
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Carhartt—building a durable, agile workplace with
Office 365

“When I first began searching for the right technology for Carhartt, Google Apps for Work was also on the table. But the interoperability of Microsoft cloud technologies and the productivity enhancing features in Office 365, such as the ability to launch collaboration directly from inside a document, tipped the scales in favor of a Microsoft solution.” —Read John Hill’s full Leadership blog for more details.