Dentsu Aegis Network manages growth and goes global with Office 365

Today’s post was written by Gideon Kay, group chief information officer (interim) and EMEA chief information officer at Dentsu Aegis Network.

The world of media and digital marketing is fast-paced and disruptive—all aspects of the job that I enjoy. Staying one step ahead of rapid change requires a technology vendor as committed to transformation as we are. Dentsu Aegis Network (DAN) chose Microsoft Cloud technology to build our connected, digital workplace—one that we envisioned for the future of our enterprise.

With the word “network” in our company name, it’s not surprising that collaboration is one of our core strengths. We routinely bring together a variety of specialists from various parts of the business and different geographies to work on a single project. This requires a comprehensive and integrated set of technologies that are agile, innovative and compliant, such as Microsoft Office 365. Within Office 365, we see the flexibility of Microsoft Teams as a huge benefit to emulate the diverse ways our virtual groups work across different channels, brands and time zones to provide more efficiencies for our clients. Thanks to Office 365, not only are we better connected, but we are able to collaborate securely with external clients, suppliers and partners, a true competitive advantage when we work on large brand marketing campaigns.

Today, we have a roadmap for continued growth and are breaking down silos across the company, thanks to enterprise-grade connectivity services like Yammer and Skype for Business Online. By collaborating seamlessly, we boost the innovative brand building we are known for and drive the delivery of high quality media, digital and creative communications solutions. It’s all about continuing to improve our capabilities and knowledge by working together effectively across a rapidly expanding workforce. The cloud infrastructure of Office 365 is hyper-scalable, which is a tremendous asset to us. We are able to maintain communications and cultural alignment, all while remaining compliant across a global enterprise.

We are using Office 365 to accelerate productivity internally at Dentsu Aegis Network, too. We reduced the time it takes to prepare for a pitch from three day-long meetings to a single three-hour meeting, thanks to the coauthoring capabilities of Microsoft PowerPoint and Word Online. Instead of lengthy conversations and incremental updates between team members, a pitch can be polished, curated and prepared in real time.

Of course, no amount of capabilities are worthwhile without robust security measures to back them up, and Office 365 balances productivity with protection. When compliance and security concerns are minimized, it allows us to focus on nurturing the creative, fast-moving aspects of our business: sourcing the best new and innovative ideas from across our global enterprise.

With Office 365, we help the experts within our global network connect quickly and seamlessly with the rest of the enterprise—key to delivering the best media and digital marketing solutions for our clients.

—Gideon Kay

To understand how Dentsu Aegis Network is sourcing the best innovative ideas, read the full case study.