Next on Modern Workplace—the strategic CMO

The game of marketing has changed. Are you playing by the new rules?

Today’s landscape of digital and social tools, sophisticated analytics, and internet-savvy consumers has resulted in a new frontier for marketers. Marketing has now entered the age of the empowered and informed buyer where the customer is at the center of every marketing decision. How can chief marketing officers (CMO’s) adapt to this new era of customer-centered and digitally-driven marketing?

On the June episode of Modern Workplace, we heard from two top CMO’s about how the role of the chief marketing officer is changing in business today and how you can deliver the types of breakthrough experiences today’s sophisticated customers both expect and demand:

Chris Capossela—CMO of Microsoft, discussed some of the digital engagement strategies his team is using to win business and build deep, lasting customer relationships.

Amy Bohutinsky—CMO of Zillow Group, a leading online real-estate marketplace, shared some of the tips, best practices, and lessons-learned she’s acquired through growing Zillow’s marketing from the ground up.

We also took a tour of Microsoft’s Social Command Center to learn how they’re using social listening to drive better customer relationships, stronger brand awareness, and increased sales.

Watch the June episode of Modern Workplace webcast on-demand at

Join us monthly on Modern Workplace for ideas about new ways to work. Each online episode includes interviews with business innovators who tell their story, provide actionable advice and answer questions from our live, online audience. Tune in to learn about the smart technology solutions that businesses are using to connect, drive innovation and grow their businesses.

Register today for the new season of Modern Workplace that begins September 1st. Registered guests are invited to join us for live chat with studio guests and Microsoft product managers, both during and after the show, and will also receive exclusive access to whitepapers, eBooks, and more.

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