Use cross-site publishing to set up a product-centric website in SharePoint Server 2013

Bella Engen is a Technical Writer on the SharePoint User Content Publishing team, focused on search-driven experiences.

Cross-site publishing is a new publishing method in SharePoint Server 2013 that can help streamline the publishing process in your organization, and at the same time reduce costs associated with maintaining and updating your website.

By combining cross-site publishing with SharePoint search features, you can reduce the number of pages needed to maintain your website, and gain flexibility in how content is presented to your customers. 

In a nutshell, cross-site publishing simplifies the authoring experience by separating the process of how content is authored from the process of how content is displayed. SharePoint search features enable you to add user-specific behavior to your website, such as displaying different content to different customer groups, or displaying recommendations based on user behavior.

In a blog series on the SharePoint IT Pro blog, you can learn how you can use SharePoint Server 2013 to set up a website that is based on product catalog data. The blog posts describe the different functionalities that are involved when setting up such a site, and show you step-by-step how the features are configured.  

To demonstrate how it all comes together, data from a fictitious company is used. The blog posts use several screenshots and diagrams to explain everything from how the cross-site publishing feature works, to how you can use search features to influence how product data is displayed to visitors on a site.

To give you an idea of what type of site this blog series describes, here are a few screenshots of the final website: 

Visit the “How to set up a product-centric website in SharePoint Server 2013” blog series overview page for the complete list of current and upcoming posts.