Print Your Publications Professionally

Amir Mehrabian, the program manager responsible for our printing features, delves into the improvements we made for commercial printing in the new Publisher.

Publisher is a powerful program that enables you to create a wide variety of publication types, without having to be a graphic designer. You can create publications as big as a fifteen-foot banner or as small as a business card. More often than not, your publication is ultimately destined for the printer, but sometimes your trusty little desktop printer just isn’t sufficient. For example, imagine you want to print a very large banner, or invitation cards on special paper. Most desktop printers are incapable of printing huge posters and are not efficient or economical for printing a large number of invitations. In those cases, you may want to take your publication to a print shop with more advanced and specialized printers, inks, and paper. Publisher makes that easy as well.

Preparing your publication for a print shop

As part of our planning for the new Publisher, we did a thorough study of the different commercial print options available to our customers today. Our findings showed that commercial printing has come a long way in recent years, and that modern printers are much more sophisticated than they were when some of our older printing features were designed.

Today’s print shops universally accept (or even prefer) PDF files for documents to be printed. They often have powerful tools for analyzing and preparing PDF documents for printing that they don’t have for other formats. As a format that represents a fixed presentation of the document, and that can also include many advanced settings that can be important for professional printing, such as specific named PANTONE colors, PDF has become a popular standard for taking your publication to a print shop.

In the new Publisher, we’ve embraced the role that PDF plays in commercial printing, and invested in enhancing our PDF output, while at the same time simplifying the experience for you.

Color model and registration settings

In the new Publisher, you no longer have to choose a color model for your publication. In prior versions of Publisher, several different color modes were supported, with RGB mode for screen and desktop printers, and single, process, and spot color modes for more specialized, commercial printing cases. We have simplified this in the new version, and now use RGB mode for all cases, enhanced to export additional color information when saving the publication.

In particular, since you are likely taking a PDF version of your publication to the printer, we added the ability for Publisher to save any process color values (CMYK) and named (PANTONE) colors you have used in formatting text or objects in your publication to the PDF when you export your file. Printers today have very sophisticated registration and conversion tools for PDFs, obviating the need for you to worry about color models, trapping, or overprinting settings before sending jobs to the printer. This simplifies things for you, and the printer, and increases the likelihood you’ll get the best results from your print job. Just create the publication you want, using any combination of RGB, process or spot colors, export as a PDF and head to the printer!

Impact on existing publications

If you have publications that you created with older versions of Publisher and saved in a color model other than RGB, they will be converted to RGB when you open them in the new Publisher. In it important to note that while the publication is now in RGB mode, any named PANTONE colors, and colors specified in CMYK values, are preserved. When you save or export your publication, Publisher will save all available color information, making it easy for your printer to do the right thing.

Exporting your publication

Save for a commercial printer

As mentioned above, if you’re taking your publication to a print shop, you’ll likely want to export the pub as a PDF file. In addition to the ability to simply “Save As…” a PDF, Publisher also has the Pack and Go wizard to make it easy to export your document with the settings you want.

To export your publication, first save your file, and then go to the “File” tab, select “Export” and then “Save for Commercial Printer”.

Choose the desired quality and type of output you want, and then click on “Pack and Go Wizard”. In the dialog that opens, choose where you want your final output to be saved. You can then take the output files to your print shop of choice.

Save for photo printing

While you’re on the Export tab, you might notice a new option under Pack and Go, “Save for a Photo Printer”. This option is handy for some types of publications, such as photo books or albums, where printing at a photo center can be a low cost alternative to commercial printing.

For several version now, Publisher has had the ability to save a single page of your publication as a file in an image format, such as JPEG or TIFF. The resulting file is essentially a big picture of your page, like the files generated by your digital camera. In the new version, we’ve added an option to the Export tab that makes it easy to save not just one, but all the pages of your publication as images.

When you use the Pack and Go Wizard to export for photo printer, you simply select the desired output format, and then choose a location. You can choose between JPEG, which generally results in much smaller files, or TIFF, which can sometimes result in higher quality images. All of the pages will be exported to a folder, named after the name of your publication, at the location you specified in the wizard.

Once you have your images, you can print them just as you would any other digital picture or image file!