British Airways uses enterprise social and online communication tools to improve service

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British Airways logoBritish Airways (BA) is a leading global airline owned by International Airlines Group (IAG). BA employs approximately 41,000 colleagues who work in more than 75 countries and serve the 37.5 million passengers that fly annually with the airline. Since a majority of the employees work outside of the office, BA is implementing Microsoft Office 365 and the Yammer Enterprise social networking service to help colleagues connect with each other and better serve customers. These applications work on mobile devices so colleagues can share their expertise, improve service, increase engagement with the brand, and drive business strategies.

“Yammer enables spontaneous, anytime, anywhere engagement among colleagues-sparking innovative new ideas for BA to improve customer service,” said Julie Boddy, Business and Technology Improvement Manager, Service Transformation Department, British Airways.

To find out why they chose Yammer and Office 365 for their global collaboration platform, read more here.




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