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Based on many conversations with customers over the past year, I've noticed that people and companies are continuing to experiment and learn how to use social media at work. Although reports show that the number of people joining social networks keeps going up, it's no secret that many companies remain hesitant to allow social media into the workplace. Will it affect workplace productivity? Is it safe? What are the real benefits?
Recently, I talked to the Office Show about this and how I personally approach it (you can see the interview in the video below). From my previous blog posts on this topic, you might get the impression that I am a super social networker. However, I'm not. I've started to participate in social networking by just listening and using tools like the Outlook Social Connector that enriched the way I interacted with everyone, including my colleagues and friends. I think that as more companies realize the net positive impact of social networking on connecting with experts, and on forming and strengthening relationships, they'll embrace it as another important communications tool.
What do you think? What's the social networking policy at your company? Do you think social networking is valuable at your workplace?
--Takeshi Numoto, Corporate Vice President, Office
Very interesting perspective on a hot topic among many employers.
Read a book called "Herd, how to change mass behavior..." where the author mentioned that one of the aspects that have made humans the dominant species is the social capacity . I might not agree with some aspects in the book but when the author explains the Super Social Ape theory (partly derived thinking form the book the Naked Ape)... it made me think with the exponential growth capacity of the internet, social networking will be (in some instances is already) part of what will make us evolve even further.
For a company, embracing social networking, as frightening as it can sound, might be one essential aspect to survival of the fittest :)
@alejcam. I agree with your conclusion. Your comment made me interested in that book (Herd). FYI - I work at Microsoft.