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Next week, Office 365 will be a sponsor for Inc. Events, GrowCo Conference in New Orleans, LA. On Wednesday, March 7, 1:40 CST, we are excited to participate in a Twitter interview (on the @smallgiantsbuzz; @office365 channels) with Bo Burlingham, author of Small Giants: Companies That Choose to Be Great Instead of Big, during the ‘Networking with Purpose’ session held by the Small Giants Community. We thought it would be a good opportunity to talk with Bo and get his take on how technology is affecting relationships between small businesses owners, their customer and counterparts. Check out the interview below for more about what remains the same in business as technology marches forward.Office 365 : How do you see technology changing the value of how people network? Bo Burlingham: Technology has undeniably made it possible to do a lot more networking with a lot more people, but I don't think it’s necessarily increased the value of networking at all. Networking’s value—online or offline—depends on two things: the quality of the connections you make and the importance of what you learn. Frankly I see a lot of time being wasted on trivial networking via Facebook, Twitter, etc. I'm skeptical that the connections made there and the things learned there can have anywhere near the impact on your business or your life as what you get from networking in person. What online networking can do is alert you to opportunities that you can then follow up on offline. Office 365: How do you think the evolution of technology will impact small businesses in their interactions with customers? Bo Burlingham: The new tools obviously open up possibilities and avenues of communication that didn't exist before. But technology doesn't change the fundamental dynamics of business. Great customer service is now, has always been, and forever will be about developing great, close, long-term relationships with customers. Smart business people will use the new tools of technology to do that better. Not-so-smart business people will use them to bombard customers with information they neither want not care about.Office 365: How have emerging technologies and interfaces (anything from Twitter to tablets) affected you in reaching your small business readership? Bo Burlingham: Thanks to Facebook, Twitter, Linked-In, and plain old e-mail, I have much more contact with people who read what I write and a better sense of its impact than I did before, say, 1995. I hear from a lot of people in a lot of different countries whom I would never have even known existed before. So don't misconstrue my earlier responses. I'm a big fan of the new technology. I can't say I've taken full advantage of the opportunities it offers, but it has allowed me to touch more people and to help more people, and it has allowed more people to touch and help me.Office 365: What advice do you have for small business owners on increasing their networks or increasing the value of their networks?Bo Burlingham: I'd advise them to get advice from someone who knows a lot more about these technologies and their uses than I do. I know only enough to be dangerous. Seth Godin is the person I look to for wisdom on this subject. I'd also recommend Phil Simon's book, The New Small, which makes a very convincing case that new technological tools allow small companies to act bigger and give them significant advantages in competing with larger companies. Be sure to follow @smallgiantsbuzz and @office365 Twitter feeds on Wednesday, March 7 at 1:40 pm CST time for his live Twitter interview. During this time you can ask your own questions of Bo, get an instant response and be connected into the powerful discussion taking place at Inc’s GrowCo 2012 Conference. You can also follow the #growco hashtag for all kinds of great content and insight from the conference.