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In these uncertain uneconomic times it is more important than ever to empower the people in your organization do more with the tools they already have without burdening your IT staff and maintain high ROI. Whether they need to create customer service, CRM tracking applications or effectively manage and control marketing and budgeting whilst gaining insights into opportunities that only your frontline employees can.
The article by Luke Chung at FMS explains and highlights the importance of enabling rapid application development particularly in these uncertain economic times--allowing the creation of tracking solutions by users in the organization at relatively low cost that serve an immediate and business need resulting faster time to solution and hence, high ROI.